Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. Logo is important because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.
A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the organization. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
Just like the brand strategy, the physical or digital space the logo will occupy should also inform our design choices. We do extensive research on where the logo will be used. Although you may not yet have a complete list, the earlier you can predict how your logo will be used, the better for logo development.
Before we start zeroing in on our final design, we take good time to sketch plenty of ideas. Sketching is releventally easy and fast, but most importantly, it’s an effective brainstorming tool.
Once we are settled on our preferred concept, we do some variations on it's digital form. This is where our final logo really starts taking shape. Now we can make all those crucial design decisions we couldn’t in the sketch phase.
In oour digital draft, we experiment with logo colors as well as typography. Once we have a solid draft, we present the flat logo along with any variations, an overlay with brand imagery, and mockups of the logo out in the real world.
In the final process of delivery, we refine your logo design with your feedback. We ask follow-up questions and use our best judgment to decide what feedback is most valuable. Your logo’s job is to represent your brand, and the feedback helps us to make it more appropriate.
We finally deliver your logo in verity of format such as Layered source vector files (AI), Layered EPS/PDF files and High resolution raster files for web, including PNGs with transparent backgrounds.
